PepsiCo commercialized potato chips under the name Frenchitas until 2001. They are now marketed under the Lay's label.Lay's is a brand of potato chip varieties, as well as the name of the company that founded the chip brand in the United States. It has also been called Frito-Lay with Fritos. Lay's has been owned by PepsiCo through Frito-Lay since 1965. "Lay's" is the company's primary brand, with the exception of limited markets where other brand names are used: Walkers in the UK and Ireland; Smith's in Australia; Chipsy in Egypt and the West Balkans; Tapuchips in Israel Margarita in Colombia; Sabritas in Mexico; and, formerly, Hostess in Canada.